Consulting for Regions & Companies
Investment attraction strategy for territories and internationalisation plans for companies.
Attracting investment is not luck, and it is not just a matter of having good land. It is knowing what you have to offer, who it matters to, and how to tell that story.
We brought to 6 Graus the experience of a decade in Lisbon's international promotion, a period in which the city went from secondary destination to European reference. What we learned applies to territories of any size and to companies at any stage of internationalisation.
Attracting investment to the territory
- Diagnosis of the territory's assets and competitive advantages
- Definition of the value proposition and priority target sectors
- International promotion strategy and choice of the right stages
- Promotional materials and investor-facing presentations
- Organising participation in international trade shows and missions
- Guiding investors from first contact through to decision
- Training municipal teams in investor aftercare
Internationalisation
- Assessment of the company's readiness to internationalise
- Market selection and entry channels
- Identification of partners, distributors and potential clients
- Preparation for trade shows and business missions
- Arranging and preparing B2B meeting agendas
- Support in negotiation and post-show follow-up
- Connection to public support instruments for internationalisation
Experience
Where we have done this before
Between 2009 and 2019, leading Lisbon's investment promotion agency, we supported more than 3,500 projects from investors, companies and entrepreneurs, coordinated the city's participation in the main international investment fairs and developed promotional campaigns in markets across several continents.
Since 2020, 6 Graus has provided services to regions and municipalities (among them the city councils of Lisbon, Porto, Coimbra, Santarém, Fundão, Almada, Vila Franca de Xira, Loures, Matosinhos and Vila Nova de Gaia) and to companies looking to grow beyond their borders.
Every territory is different, and there are no transferable recipes. What is transferable is the method: understand what you have, choose who it matters to, and be consistent for long enough that the results appear.
Let’s talk about your project
A first conversation is always free and without obligation. Tell us what you are looking for and we will tell you, straightforwardly, how we can help.